AI audience intelligence · built for Thai KOLs

sonar

Find creators. Hear their audience.

The only KOL engine that reads audience signals in Thai — content, bio, and real engagement — across 127K creators. We don't just find creators; we listen to their audience.

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Built on 10+ years of Thai KOL campaign data by Prime Media
99.96%
AI-classified
2s
Search
10Y+
Prime Media data
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How it works

From a plain-language brief to a booked creator — in one place.

01

Search in plain Thai

Type it the way you'd brief a colleague — "หาไมโครสายบิวตี้ รีวิวสกินแคร์ผิวแพ้ง่าย อยู่กรุงเทพ". Sonar reads content, bio, and real engagement across 127,690 profiles in ~2 seconds.

02

Shortlist with proof

Every match shows the evidence: audience voice from real comments, vibe and niche, engagement health, and how much two creators' audiences overlap.

03

Outreach — and capture

Reach out via Line, IG, or email in a click. Every rate quoted and reply received flows back into Sonar to sharpen the next match.

Why it compounds

Every campaign makes the next match sharper.

The moat isn't the database — anyone can scrape 127K profiles. It's the flywheel: every time someone searches, shortlists, and sends, real rate, response, and performance data flows back in.

Search
natural-language brief
Shortlist
proof-backed matches
Outreach
Line · IG · email
Signal
rates · replies · results
…and back to Search. The signal from every campaign feeds real Thai rate and response data into the model — matches and price benchmarks no scraper can copy, sharper the more Sonar is used.
Why Sonar, why now

Built for Thai creators, by people who've run the campaigns.

It reads Thai

Content, slang, and bios in Thai that global tools misread. Sonar understands the audience, not just the follower count.

10 years of real campaigns

Prime Media's decade of Thai KOL campaign data — real rates and performance — is the baseline the model starts from.

Real engagement, not vanity

Engagement-health and fake-follower signals on every result — the check other tools charge a premium for, shown by default.

Ready when you are

See the creators behind your next campaign.

Built on 10+ years of Thai KOL campaign data · by Prime Media